The Importance of Social Media Presence

For some folks, not having a presence on social media seems to be a point of pride. If you fancy yourself as “living off the grid” – not in the true sense, since you love your [...]


Marketing vs. PR

HEADLINE: Dog Bites Man. *Yawn.* HEADLINE: Man Bites Dog. *OK, you’ve got my attention. Keep talking.* HEADLINE: Quick-thinking Restaurant Owner Saves Man From Choking To Death During Contest [...]


The Power of Email Marketing


Phil and The Infinite Monkey Theorem

Perhaps you’ve heard a story about a couple who, on the recommendation of their cousin’s brother-in-law’s sister, decided to save a few bucks on wedding photography and instead of hiring a pro [...]


Right on Cue – Indie Memphis 2017

When Ryan Watt, the Executive Director at Indie Memphis, reached out to us to put together the creative for their 2017 film festival, we knew immediately it was right in our wheelhouse. A [...]


Brand Recognition and Popularity

Every year The Commercial Appeal and Memphis Flyer conduct this huge marketing and advertising campaign under the guise of a reader poll, in which folks vote on their favorite consumer services [...]


What’s in a Name? Branding in a .com World

You’ve dreamed for years of hanging your shingle and have probably envisioned your name on said shingle. You must, however, think beyond the shingle to your digital presence and all that entails. [...]

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