What’s in a Name? Branding in a .com World

What’s in a Name? Branding in a .com World

you’ve dreamed for years of hanging your shingle and have probably envisioned your name on said shingle. You must, however, think beyond the shingle to your digital presence and all that entails. Your business’s name is personal, reflecting not just the product or...
Good, Fast, or Cheap. Pick two.

Good, Fast, or Cheap. Pick two.

the principles of Good, Fast or Cheap: Pick Two are simple, well-known, and sometimes used cynically to describe the delivery of services or a project. But there can be merit in the practice of applying it to your business to get a snapshot of how your business...
A LOGO’S HIDDEN MEANING: Tamp & Tap

A LOGO’S HIDDEN MEANING: Tamp & Tap

Tamp and Tap is a coffee and beer house that opened in Downtown Memphis in 2013. Farmhouse was approached by the owners early on in the planning stages. They had a space and a name, but nothing else. They were set to home in four months time. Every new business has...