Legendary South Main

The Client

The Memphis Downtown Commission, in its push to promote the South Main district, its proprietors, and its attractions, approached Farmhouse to create a brand that would reinvigorate tourists and residents alike and ultimately increase traffic to the area.

The Task

Farmhouse was hired to create new messaging that would be applied to banners and a visitor’s guide.

The Solution

Our approach was to capitalize on the history or “legend” of South Main and remind people what’s unique and “cool” about the area. With “So the Legend Goes…” as a lead in, our goal is to not only generate a buzz, but to also educate tourists and Memphians alike about what made South Main what it is today.

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