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The Story Behind the Design: Mighty Miss Brewing Co.

The Story Behind the Design: Mighty Miss Brewing Co.

A swath of rich earth between the Mississippi and Yazoo rivers, the Mississippi Delta is a character all its own in the story of the Deep South. The region is rich in history, and the old port town of Greenville in its heyday was considered the center of Delta...
You Are Only As Good As Your Last Project

You Are Only As Good As Your Last Project

iI was interviewed recently by a panel of judges weighing the merits of local entrepreneurs selected as finalists for their achievements in Memphis’ small business community. Eventually they asked the obligatory “What is the biggest obstacle facing your...
If you are more clever than good looking, avoid loud bars.

If you are more clever than good looking, avoid loud bars.

every business has one important quality that makes people buy their product or service. For business owners looking to increase success, I suggest we step back and identify their most redeeming quality. Then, we steer messaging to that. Let’s take restaurants...
Good, Fast, or Cheap. Pick two.

Good, Fast, or Cheap. Pick two.

the principles of Good, Fast or Cheap: Pick Two are simple, well-known, and sometimes used cynically to describe the delivery of services or a project. But there can be merit in the practice of applying it to your business to get a snapshot of how your business...
A LOGO’S HIDDEN MEANING: Tamp & Tap

A LOGO’S HIDDEN MEANING: Tamp & Tap

Tamp and Tap is a coffee and beer house that opened in Downtown Memphis in 2013. Farmhouse was approached by the owners early on in the planning stages. They had a space and a name, but nothing else. They were set to home in four months time. Every new business has...