merchants row
Lofts At Merchants Row was a row of commercial buildings that was converted into lofts.
the brief
The Lofts at Merchants Row needed a brand and subordinate materials to lease the building.
the result
Farmhouse created all materials for a successful launch of the brand and offering.
brand family
The family of logos evoked the feel of the Mississippi blues culture and created a variety of visual objects to enrich the culture of the brand.
brand design
