The product must be competitive on the shelf. We make your product stand out by creating packaging that emotes a connection to the shopper. We do this by making the product personal though telling the story of your brand and product. One of the most important aspects of product branding is your intellectual property. We help create your intellectual property and secure it. Whether you need trademarks or copyrights, we steer those decisions. We help you protect what is yours. We develop messaging and materials to get your product on the shelf and into consumers hands.
How do we execute branding specifically for a PRODUCT? Here are the steps…
Explore product, its market and its target consumers
Examine current packaging and story
Design competitive packaging and develop new more personal brand story
Secure intellectual property on developed messaging and designs
Deliver brand files, guidelines, creative brief and messaging materials
Oversee production of packaging
Launch web and social campaign with product rollout
Provide client access to all digital platforms
Establish analyitcs for reporting
Create assets needed to sell product at wholesale and retail
Make recommendations for taking to market
Measure response and examine need for marketing launch campaign
Draft a marketing strategy and implement
Tools used for this…
Copywriting, Illustration, Hand-lettering, Web Design, Graphic Design, Domain Strategy, Photography, Social Media
Competitive Designs through attractive packaging that deliver a personal brand story which is legally secured as your intellectual property, and any materials you need to sell your product.
Want to see some of our Product work?