Product Branding

The product must be competitive on the shelf. We make your product stand out by creating packaging that emotes a connection to the shopper. We do this by making the product personal though telling the story of your brand and product. One of the most important aspects of product branding is your intellectual property. We help create your intellectual property and secure it. Whether you need trademarks or copyrights, we steer those decisions. We help you protect what is yours. We develop messaging and materials to get your product on the shelf and into consumers hands.

How do we execute branding specifically for a PRODUCT? Here are the steps…

Explore product, its market and its target consumers

Examine current packaging and story

Design competitive packaging and develop new more personal brand story

Secure intellectual property on developed messaging and designs

Deliver brand files, guidelines, creative brief and messaging materials

Oversee production of packaging

Launch web and social campaign with product rollout

Provide client access to all digital platforms

Establish analyitcs for reporting

Create assets needed to sell product at wholesale and retail

Make recommendations for taking to market

Measure response and examine need for marketing launch campaign

Draft a marketing strategy and implement

Tools used for this

Copywriting, Illustration, Hand-lettering, Web Design, Graphic Design, Domain Strategy, Photography, Social Media

In summary…
Competitive Designs through attractive packaging that deliver a personal brand story which is legally secured as your intellectual property, and any materials you need to sell your product.

Want to see some of our Product work?