merchants row

Lofts At Merchants Row was a row of commercial buildings that was converted into lofts.


the brief

The Lofts at Merchants Row needed a brand and subordinate materials to lease the building.

the result

Farmhouse created all materials for a successful launch of the brand and offering.

brand family

The family of logos evoked the feel of the Mississippi blues culture and created a variety of visual objects to enrich the culture of the brand.

brand design