melissa cookston

Melissa Cookston is a 7-time world barbecue champion; owner of restaurants Steak by Melissa in Southaven, Mississippi and Memphis BBQ Company, a successful barbecue restaurant with locations in Horn Lake, Mississippi; Fayetteville, North Carolina; and Dunwoody, Georgia; an author of two cookbooks, “Smokin in the Boy’s Room” and “Smokin’ Hot in the South;” and a celebrated southern Delta chef who is sponsored by Smithfield Foods.


the brief

Melissa Cookston, after receiving fame and notoriety with her successful restaurants and BBQ championships, was looking to expand her presence in the food industry. Farmhouse was tasked with creating her personal brand that reflected the multi-facets and skills of her career.

the result

Farmhouse delivered a brand that maintained Melissa Cookston’s roots in the BBQ world while achieving a look that opened the doors for her to share food knowledge outside of the BBQ realm. Farmhouse delivered a new website that serves as a place to learn more about Melissa and receive tips on cooking and award-winning recipes. Farmhouse has been charged with creating numerous items for Melissa Cookston, such as branded environment pieces, branded giveaway pieces, and a press kit.

brand family

The family of logos evoked the feel of the Mississippi blues culture and created a variety of visual objects to enrich the culture of the brand.

brand design