Every service business needs to have its culture examined. A brand doesn’t work if it doesn’t match the culture of the business. Service branding examines the brand experience. This means that how the consumer interacts with the brand either online or on-location will be re-imagined and redesigned. We generate a strategy for gaining online and on-location traffic. We create all new assets to sell the service. We place the new design and messaging wherever the consumer interacts with the brand.
Determine culture, location and brand experience OR Explore current culture, location and brand experience
Develop new more personal brand story
Design new brand experience for online and on-location
Secure intellectual property on developed messaging and designs
Deliver brand files, guidelines, creative brief and messaging materials
Oversee production of any signs and graphics
Launch web and social campaign with new brand messaging rollout
Update digital listings to ensure discoverability
Provide client access to all digital platforms
Establish analytics for reporting
Create assets needed to sell services
Measure response and examine need for marketing launch campaign
Draft a marketing strategy and implement
Tools used for this…
Copywriting, Illustration, Hand-lettering, Branded Environment, Interior Design, Web Design, Graphic Design, Domain Strategy, Photography, Social Media
Defining the culture of the business. Designing and building the brand around that culture. Making a strategy for implementation which includes the online and on-location brand experience. Creating new assets that deliver the new brand design and messaging.
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