Service Branding

Every service business needs to have its culture examined. A brand doesn’t work if it doesn’t match the culture of the business. Service branding examines the brand experience. This means that how the consumer interacts with the brand either online or on-location will be re-imagined and redesigned. We generate a strategy for gaining online and on-location traffic. We create all new assets to sell the service. We place the new design and messaging wherever the consumer interacts with the brand.


Determine culture, location and brand experience OR Explore current culture, location and brand experience

Develop new more personal brand story

Design new brand experience for online and on-location

Secure intellectual property on developed messaging and designs

Deliver brand files, guidelines, creative brief and messaging materials

Oversee production of any signs and graphics

Launch web and social campaign with new brand messaging rollout

Update digital listings to ensure discoverability

Provide client access to all digital platforms

Establish analytics for reporting

Create assets needed to sell services

Measure response and examine need for marketing launch campaign

Draft a marketing strategy and implement

Tools used for this

Copywriting, Illustration, Hand-lettering, Branded Environment, Interior Design, Web Design, Graphic Design, Domain Strategy, Photography, Social Media


In summary
Defining the culture of the business. Designing and building the brand around that culture. Making a strategy for implementation which includes the online and on-location brand experience. Creating new assets that deliver the new brand design and messaging.

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