Why is branding important?
And because you have a logo, does not mean you have a brand. Branding is much more than creating a logo. You must have a message. Your message needs to have differentiators, value propositions, and a promise. We deliver brand messaging that creates loyal consumers by getting to the heart of your story. Once we have a personal story, we connect it with the consumer. And this messaging is not sales copy. If you’re selling and not telling, you have a business not a brand. A brand emotes. A business gloats. Discovering the deeper appreciation consumers have for your business is the best way to ensure your future success.