Why is branding important?

If you own a business, you own a brand. And if you own a brand, what you do with that brand will be the biggest determination of your future success. That might sound a little over-the-top, but it is true. As a business owner, you own two types of assets… depreciating and appreciating. All the stuff that helps your business run is depreciating. But your appreciating assets are your intellectual property. Your intellectual property includes your brand, process, approach, culture and trademarks/copyrights. These things are the essence of what makes your business different from your competition. If nurtured, those things increase in value over time.

And because you have a logo, does not mean you have a brand. Branding is much more than creating a logo. You must have a message. Your message needs to have differentiators, value propositions, and a promise. We deliver brand messaging that creates loyal consumers by getting to the heart of your story. Once we have a personal story, we connect it with the consumer. And this messaging is not sales copy. If you’re selling and not telling, you have a business not a brand. A brand emotes. A business gloats. Discovering the deeper appreciation consumers have for your business is the best way to ensure your future success.