jnj express

Our client, JNJ Express hired us to create a campaign centered around the recruitment of drivers during this nationwide driver shortage. For this, we began an aggressive social media campaign, matched with a newly-built website to function as a recruitment funnel. Since beginning more than 18 months ago, JNJ’s recruitment is at an all-time high. The success of this campaign is not only due to our technical executions, but also due to our campaign messaging which, through research, triggers driver interest.