tom’s tiny kitchen

Tom’s Tiny Kitchen is a Memphis based company specializing in gourmet pimento cheese.


the brief

People have raved about Tom’s Tiny Kitchen for years. If you like pimento cheese, you won’t find any better in the South. Once Tom’s Tiny Kitchen made a name for themselves, it was time for a branding and packaging upgrade.

the result

Our task was between a re-brand and a facelift. We definitely wanted to retain some of the design elements that Tom’s Tiny Kitchen customers had become familiar with, while providing a more polished design. We followed our new brand design with new packaging designs, giving the labels some added depth with texture elements and some subtle three dimensional type rendering.

brand identity

dip packaging

spec dip packaging

This was the initial cheese dip design that did not make the cut. But we really liked the design and thought it’s worth showing.