Good, Fast, or Cheap. Pick two.

Good, Fast, or Cheap. Pick two.

the principles of Good, Fast or Cheap: Pick Two are simple, well-known, and sometimes used cynically to describe the delivery of services or a project. But there can be merit in the practice of applying it to your business to get a snapshot of how your business...
A LOGO’S HIDDEN MEANING: Tamp & Tap

A LOGO’S HIDDEN MEANING: Tamp & Tap

Tamp and Tap is a coffee and beer house that opened in Downtown Memphis in 2013. Farmhouse was approached by the owners early on in the planning stages. They had a space and a name, but nothing else. They were set to home in four months time. Every new business has...
A LOGO’S HIDDEN MEANING: ELKINGTON REAL ESTATE GROUP

A LOGO’S HIDDEN MEANING: ELKINGTON REAL ESTATE GROUP

farmhouse was approached by Elkington Real Estate Group to rebrand their company. Elkington Real Estate Group is a longstanding Memphis-based commercial real estate firm that has been involved in redeveloping many downtown locations and entertainment districts, such...
What the Hell is Wrong with my Peanuts?

What the Hell is Wrong with my Peanuts?

i was about 18 years old and traveling through Mississippi when I witnessed a scene at a convenience store that years later would resonate in my professional life in a profound way. That day, as I watched an old man putting his roasted peanuts on a display for sale...
The Story Behind The Brand: The Bluff

The Story Behind The Brand: The Bluff

building a brand around a single word was the task at hand when our clients brought their concept for The Bluff to Farmhouse. Executing a vision is what we do, so the odds were in their favor and the resulting brand story has been a royal flush. In a city where the...