DesignRush
Brand Recognition and Popularity

Brand Recognition and Popularity

Every year The Commercial Appeal and Memphis Flyer conduct this huge marketing and advertising campaign under the guise of a reader poll, in which folks vote on their favorite consumer services in the Memphis area. From Best Fine Dining to Best Nail Salon, from Best...
What’s in a Name? Branding in a .com World

What’s in a Name? Branding in a .com World

you’ve dreamed for years of hanging your shingle and have probably envisioned your name on said shingle. You must, however, think beyond the shingle to your digital presence and all that entails. Your business’s name is personal, reflecting not just the product or...
The Story Behind the Design: Mighty Miss Brewing Co.

The Story Behind the Design: Mighty Miss Brewing Co.

A swath of rich earth between the Mississippi and Yazoo rivers, the Mississippi Delta is a character all its own in the story of the Deep South. The region is rich in history, and the old port town of Greenville in its heyday was considered the center of Delta...
You Are Only As Good As Your Last Project

You Are Only As Good As Your Last Project

iI was interviewed recently by a panel of judges weighing the merits of local entrepreneurs selected as finalists for their achievements in Memphis’ small business community. Eventually they asked the obligatory “What is the biggest obstacle facing your...
If you are more clever than good looking, avoid loud bars.

If you are more clever than good looking, avoid loud bars.

every business has one important quality that makes people buy their product or service. For business owners looking to increase success, I suggest we step back and identify their most redeeming quality. Then, we steer messaging to that. Let’s take restaurants...