by Ben Fant | Oct 10, 2017 | Blog
Every year The Commercial Appeal and Memphis Flyer conduct this huge marketing and advertising campaign under the guise of a reader poll, in which folks vote on their favorite consumer services in the Memphis area. From Best Fine Dining to Best Nail Salon, from Best...
by Ben Fant | Aug 25, 2017 | Blog, Featured
you’ve dreamed for years of hanging your shingle and have probably envisioned your name on said shingle. You must, however, think beyond the shingle to your digital presence and all that entails. Your business’s name is personal, reflecting not just the product or...
by Ben Fant | May 25, 2017 | Blog
A swath of rich earth between the Mississippi and Yazoo rivers, the Mississippi Delta is a character all its own in the story of the Deep South. The region is rich in history, and the old port town of Greenville in its heyday was considered the center of Delta...
by Ben Fant | May 17, 2017 | Blog
iI was interviewed recently by a panel of judges weighing the merits of local entrepreneurs selected as finalists for their achievements in Memphis’ small business community. Eventually they asked the obligatory “What is the biggest obstacle facing your...
by Ben Fant | May 14, 2017 | Blog
every business has one important quality that makes people buy their product or service. For business owners looking to increase success, I suggest we step back and identify their most redeeming quality. Then, we steer messaging to that. Let’s take restaurants...