The American Advertising Awards is the advertising industry's largest and most representative competition, attracting more than 40,000 entries every year from local ad club competitions. The mission of the American Advertising Awards competition is to recognize and...

The American Advertising Federation hosted the District 7 Awards in Jackson, Mississippi this past weekend. Farmhouse brought home three golds and two silvers, and will be moving on to the National competition. The Indie Memphis Film Festival Campaign was the...

For some folks, not having a presence on social media seems to be a point of pride. If you fancy yourself as "living off the grid" - not in the true sense, since you love your Keurig and BBC America, but in the "I don't take my iPhone to the toilet and I also don't...

HEADLINE: Dog Bites Man. *Yawn.*   HEADLINE: Man Bites Dog. *OK, you’ve got my attention. Keep talking.   HEADLINE: Quick-thinking Restaurant Owner Saves Man From Choking To Death During Contest SUBHED: Performed Heimlich Maneuver on Man Who Bit (Hot)Dog...

If you’re reading this blog post, take a moment to consider how you got here. Did you find it organically - you were on Farmhouse’s website and decided to check out the blog -  or were you led to it from somewhere else? Chances are you were pointed here from social...

perhaps you’ve heard a story about a couple who, on the recommendation of their cousin’s brother-in-law’s sister, decided to save a few bucks on wedding photography and instead of hiring a pro went with their friend’s brother’s nephew Phil, who by all accounts -- and...

when Ryan Watt, the Executive Director at Indie Memphis, reached out to us to put together the creative for their 2017 film festival, we knew immediately it was right in our wheelhouse. A consumer facing multimedia campaign with loads of opportunity to flex our...

Every year The Commercial Appeal and Memphis Flyer conduct this huge marketing and advertising campaign under the guise of a reader poll, in which folks vote on their favorite consumer services in the Memphis area. From Best Fine Dining to Best Nail Salon, from Best...

lately we've noticed some social media practices that, frankly, are jaw-droppingly, cringe-inducingly appalling. Not posts by your grandmother, mind you - the ones she shared out of fear folks would think less of her should she scroll past a Jesus meme without typing...

at Farmhouse we're no stranger to recognition. Have a look at our awards page and you'll get what I'm talking about. But being included in Logo Lounge is particularly meaningful for me because it's something I used as a resource for years as an up and coming designer,...

A swath of rich earth between the Mississippi and Yazoo rivers, the Mississippi Delta is a character all its own in the story of the Deep South. The region is rich in history, and the old port town of Greenville in its heyday was considered the center of Delta...

iI was interviewed recently by a panel of judges weighing the merits of local entrepreneurs selected as finalists for their achievements in Memphis' small business community. Eventually they asked the obligatory "What is the biggest obstacle facing your company?"...

every business has one important quality that makes people buy their product or service. For business owners looking to increase success, I suggest we step back and identify their most redeeming quality. Then, we steer messaging to that. Let's take restaurants for...

farmhouse was approached by Elkington Real Estate Group to rebrand their company. Elkington Real Estate Group is a longstanding Memphis-based commercial real estate firm that has been involved in redeveloping many downtown locations and entertainment districts, such...

i was about 18 years old and traveling through Mississippi when I witnessed a scene at a convenience store that years later would resonate in my professional life in a profound way. That day, as I watched an old man putting his roasted peanuts on a display for sale...

building a brand around a single word was the task at hand when our clients brought their concept for The Bluff to Farmhouse. Executing a vision is what we do, so the odds were in their favor and the resulting brand story has been a royal flush. In a city where the...

social media is a crucial aspect of marketing for any business and an extremely effective way to engage with your clients. The game has changed drastically the past two years, and Farmhouse has dubbed today's essentials for social media The Three C’s.  CONTENT...

There is a moment when I am in a meeting with a business owner, as I am discussing their brand, or their promise, or their differentiators that I might think to myself… "Are they ready to bring it?”  Because here’s the deal. All of my know-how, experience, skills,...

Here is what the Memphis Daily News had to say about this year's ADDY Awards...  Kelly Cooper, an independent creative director based in Tampa, was “blown away,” in her words, by the work from Memphis’ creative community that was honored as part of the Memphis chapter...

On Friday, Farmhouse principal and creative director Ben Fant was honored by the Memphis Business Journal as being one of Memphis’ Top 40 Under 40. The award "recognizes the area’s young movers and shakers who have made significant contributions to the Memphis and...

catfish Blues is a restaurant located in Hernando, Mississippi, and we had the pleasure of telling the unique story of this place from the ground up. The name of the establishment comes from the original North Mississippi blues song written by Robert Petway. With...

please, pardon the cliche and forgive our momentary lack of humility, because we here at Farmhouse truly have something to 'crow' about! *rimshot* Our small firm recently came away from the American Advertising Awards competition in California with a haul of Gold and...

working with clients in the food service industry often means taking a leap of faith. If you are building a restaurant from the ground up, giving their concept an identity and telling their story visually and viscerally through the branding are key to attracting and...

when our client approached us with an idea for a burger bar, he knew that the restaurant's story would be an "East meets West" concept. The challenge, then, was to have these influences create a cohesive brand, as opposed to a culture clash, as well as a smart...

Ever wonder how some of the most familiar products and brands got their names? There are folks who are paid a lot of money to brainstorm and deliver clever and catchy slogans, logos and jingles. Maybe some seem kind of random, but there is (almost) always a method to...

in Matt Britton's newest book, Youth Nation, he declares that the youth culture IS culture. He explains that never in modern history have the processes, demands and wishes of the youngest generation had such a profound effect on how the older generations do things. He...

We can't necessarily call an ad like this "bad," because honestly, it's doing its job. We are talking about it. But the attention an ad like this gets, is for all the wrong reasons, and I am sure the agency that created it knew this wasn't their best effort. KISS...